Thousands of candles can be lit from a single candle.
Activists are catalysts for change. However, at times, it can seem difficult to inspire and motivate others to help make the world a better place. Here are tips that have helped others to get going.
Be the first
Get the ball rolling by making the first donation to your campaign. Research shows that people are hesitant to donate to a cause or to join something that no else has donated to yet or joined. So take the first step for others to follow by donating first.
Charity to begins at home
An alternative interpretation of this idiom is that your friends, family and acquaintances are a great place to start for fundraising. Start with your immediate circle and work your way out from there. Send a personal email to your friends and family. Then post it out on your social networks. Then visit your old school, scouts club, library, local shops you frequent, etc.
The snowball effect
Make sure to ask everyone with whom you speak to spread the word with their own networks and contacts, and your work will be done!
Smile and the world smiles with you
As Henry Rosso said, “Fundraising is the gentle art of teaching the joy of giving”. Research shows that people are far more likely to support something if they’re smiling. Try to bring an element of joy or fun to your fundraising campaign.
Learn as much as you can about Earthchild Project and our work. It is difficult to inspire others to help if you’re not confident about the cause. You can do this by reading our blog, follow us on Facebook and Twitter, and subscribe to our newsletters below in the footer of this page.
Tell a story
When drafting your emails or social media updates to tell others about your fundraising campaign, remember to answer the questions “Why?”. Giving tends to be 80% emotional and 20% rational. The best way to tap into emotions is through a story. Take a look at this video: Youtube.com/watch?v=V0xlMnv-8K8
Tell your own story
Your own passion and emotions are powerful. Tell your visitors why you are fundraising and what direct positive effect their support will have.
Silence isn’t always golden
While silence is important for self-reflection and for quietening the mind, fundraising is one of the few instances when it is important not to be silent. Keep your supporters regularly updated with photos, fundraising progress, thank-yous, etc.
Don’t give up
Fundraising takes persistence. If someone is not able to support your fundraising campaign today, does not mean that they cannot support it tomorrow. By being persistent, you give them the opportunity to join when they are ready. (However, please note that there’s a clear distinction between polite persistence and pestering someone.)