As Black Friday approaches, the clamour for discounted goods and the frenzy of fast fashion consumerism intensify. At Earthchild Project, we believe in a different approach – one that advocates for sustainable shopping and conscientious consumption, especially during this high-stakes shopping season.

In the spirit of Black Friday, we want to shed light on the detrimental impacts of fast fashion and encourage a shift towards sustainable and local shopping practices. It’s about making choices that align with our values and have a positive impact on both communities and the environment.

Enter Chic Mamas Do Care, whose motto, “Shop with a difference. Shop for a cause,” embodies a sustainable way of spending money on things that truly matter. The best part? All proceeds go towards supporting educational projects in underprivileged areas, contributing to positive change in the lives of those who need it most.

To date, Chic Mamas Do Care has made a significant impact by donating over R 10 Million to support educational development projects, including Earthchild Project. Chic Mamas sponsors our winter Holiday Programme, furthering the reach of educational initiatives in underprivileged communities.

Founder of Chic Mamas, Abigel, envisions creating bridges between communities through sustainable fundraising. Their commitment to supporting education aligns with the ECP mission, and we are proud to be a beneficiary of their impactful contributions.

What sets Chic Mamas apart is their innovative Swap4Charity events. These events not only promote sustainable practices but also give back to the community. ECP Director, Janna Kretzmar, participated in one of their Swap4Charity events. Participants bring in 4-6 good quality second hand items and, in return, receive tokens with a cash value. These tokens can then be used to purchase other items on the Chic Mamas rails. It’s a win-win – great for your purse, great for the community, and great for the environment.

As we approach Black Friday, we encourage you to consider sustainable shopping options that make a positive impact. Check out Chic Mamas Do Care on Instagram for the next Swap4Charity event nearest to you. You can also find out how to donate and get involved on their website. Let’s turn the tide on fast fashion and embrace a more sustainable and meaningful way of shopping.

This Black Friday, we encourage you to shop with purpose. We encourage you to join Chic Mamas and shop for change.