Wrapping Up a Mindful Journey: The Take 5 Meditation Campaign Highlights
In September 2024, we launched something special, Take 5, set out to bring calm, focus and a sense of peace to communities across South Africa – especially those most in need. Through simple, short, guided meditations, our goal was to make mindfulness more accessible, more inclusive, and something people could do together, even if they were miles apart.
Here’s how it all unfolded, and the incredible impact it’s had.
Why Take 5?
Take 5 invited people to take approximately five minutes a day to slow down, breathe, and connect – either on their own or as part of a group. We made it easy: a 30-day meditation journey, freely accessible by mobile or email, designed to improve well-being, reduce stress, and build emotional resilience.Take 5 reached people across South Africa and abroad, but we narrowed our focus on two areas – Lavender Hill and Khayelitsha – to test the model and see how it could be scaled. Schools, clinics, NGOs, businesses, and even media houses came on board, spreading the word and joining the movement.
The Numbers That Mattered
We’re proud of the numbers – but even prouder of the stories behind them. Here’s a snapshot of what we achieved:
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2,908 individuals signed up to Take 5.
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Our total estimated campaign reach? Over 50,000 people
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71 schools took part – bringing the experience to over 44,000 children and teachers.
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61 community organisations and groups joined, reaching 3,371 members.
- 51 radio stations broadcasted our meditation tracks, reaching a stunning 6.1 million listeners.
Insights from Our Community
We ran a post-campaign survey, and the results spoke volumes:
- 94% of respondents felt an improvement in overall well-being.
- Many said they felt calmer, more focused, and better able to manage emotions.
- Teachers noticed better patience, emotional control, and a stronger sense of routine among learners.
- And importantly, offering meditations in local languages helped deepen connection and understanding.